Rebranding: TheJellyHearts

TheJellyHearts is a brand I’ve known since many years ago because my sis will buy and treat us to these tantalizing desserts. Their jelly cheesecakes are one of its kind – delicious, appetizing and always a welcome treat by everyone of any age, be it at home or in the office. Therefore, when I was approached by TheJellyHearts’ creators to give their branding a fresh new look, I had felt really honoured for their faith in my little Petit-o design business.

Together, we created a distinct, modern new logo and tagline that will take the business across many more years and countries as it expands. The logo was inspired by the perfect, heart-shaped strawberries that are cut and placed into TheJellyHearts’ signature jelly cheesecakes. A unique symbol was created to represent the acronyms (T, J, H) of the business name.

As for the tagline, art is more than visual appearances. Art is a discipline; art represents dedication and effort to create the best results. Over at TheJellyHearts, their products are a work of art, delighting new consumers and faithful fans.

Logo Redesign: TheJellyHearts • Petit-o! by Kristine Li
old logo of TheJellyHearts
After / Before
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Logo Development Iterations

campaign logo proposals: TheJellyHearts • Petit-o! by Kristine Li
campaign logo proposals: TheJellyHearts • Petit-o! by Kristine Li
campaign logo proposals: TheJellyHearts • Petit-o! by Kristine Li
campaign logo proposals: TheJellyHearts • Petit-o! by Kristine Li

FINAL

Logo Redesign: TheJellyHearts • Petit-o! by Kristine Li

Orientation Variations

Logo Redesign: TheJellyHearts • Petit-o! by Kristine Li

Business Card Design

business card design, TheJellyHearts • Petit-o! by Kristine Li

Packaging Design

Packaging Design: TheJellyHearts • Petit-o! by Kristine Li

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Rebranding for TheJellyHearts

TheJellyHearts is a popular jelly cheesecake brand in Singapore. It was going to expand its business and wanted a new, contemporary look for their logo and branding materials.

  • Client:TheJellyHearts
  • Categories:
  • Skills:
    • Art Direction
    • Copywriting
    • Creative Direction
    • Graphic Design
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