The logo icon had been created by an illustrator, but I editted the icon to make it more endearing and stylized.
Pet Food Logo
Raw Rawr is a new pet food brand, to be launched both locally and globally. The logo was intended to be striking, fun, bold, and memorable. The client engaged an illustrator to illustrate a mascot for the brand, and contacted me seperately to work on the typographic treatment for the logo.
Raw Rawr is targetted to the discerning, educated dog and cat owners who understand the need to feed a raw diet to their pets. Raw Rawr also contains no fillers or artificial ingredients and preservatives.