Annual Report: Changi Airport Group

Proposed designs for Changi Airport Group’s annual report 2013/14.

Inspired by the tagline “Dream, Aspire, Achieve”, Petit-o! seeks to amplify the aspirations of every individual. Like John Lennon’s best-selling song, we encourage the viewer to enter a beautiful world made possible because dreamers first dared to dream and worked towards it. Changi Airport Group believes in the same too – setting out with one goal to be the best airport in the world, constantly setting new milestones for Changi Airport by being courageous, innovative and constructive. It has become the airport where other airports in the world strive to be. These visuals seek to pay tribute to the wonderful world that CAG has created.

Using metaphors, each thematic spread teases the body copy with a subtle and playful twist. We have a boy yearning to go up into the skies, an enchanted wonderland, the important lighthouse that Changi Airport is, gems on a field of talents and other spreads not included here. The design approach is a balance of fantasy with a touch of surrealism seeping into real-life scenes, portraying the delicate yet beautiful dancing of wonders into reality.

Annual Report for Changi Airport Group • Petit-o! by Kristine Li

One of the greatest inventions of people is being able to fly up into the sky, and it all began with a dream to want to fly.  The background, however, is already in the sky, above clouds, because humankind has already achieved the impossible, and the boy wants to be like them too.

Annual Report for Changi Airport Group • Petit-o! by Kristine Li

The Singapore airport’s control tower is portrayed as a lighthouse – a metaphor for being a guiding light, navigation aid, and an entrance.

Annual Report for Changi Airport Group • Petit-o! by Kristine Li

Thematic spread for Human Resources. The metaphor used was gems and diamonds – indicating CAG’s valuing of their people.

Annual Report for Changi Airport Group • Petit-o! by Kristine Li
Annual Report for Changi Airport Group • Petit-o! by Kristine Li

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Annual Report for Changi Airport Group

Proposed designs for Changi Airport Group’s annual report 2013/14.

  • Client:Changi Airport Group
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  • Skills:
    • Art Direction
    • Creative Direction
    • Graphic Design
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